To make these personalizations, navigate to your Trends page by clicking “show more” on the right-hand side of your Twitter desktop site. Within this setting, you can also choose a specific region whose trends you want to see. You can set geographic preferences so that you only see location-based trends depending on your current location. Twitter now lets you personalize the trending topics you see based on a few factors. Personalize your trend pageįor the best Twitter experience, you need to personalize your trend preferences. Luckily there are a few different ways to let Twitter know what you’re most interested in seeing. To get the most out of Twitter trends, you need to make sure that the trends you see are catered specifically to your brand. If you’re using Twitter on desktop, you’ll see your trends in a few different places, including the “What’s Happening” sidebar, which can be expanded to an explore page with a wider range of tabs and subtopics. When using Twitter’s mobile app, you’ll find these topics listed in the “For You” and “Trending” section of the Explore tab. So you’ll see topics that people are talking about right now, in the moment, rather than older trends. The algorithm also prioritizes fresh content. Depending on the view you select, you can see either what’s popular on a broader scale, or what’s trending within your specific interest groups.įor example, if most of the people you follow are in the social media niche you’re more likely to see personalized trends associated with social media. They can be tailored to the people you interact with, your interests, and your location. Trending topics on Twitter are determined by the platform’s algorithm.
#TRENDING ON TWITTER HOW TO#
Let’s explore how trending topics work, how to personalize them, and ways you can leverage them as part of your social media marketing campaigns. Understanding how Twitter trending topics work can give you deeper insight into what your audience is paying attention to, and help you shape your brand’s Twitter strategy. Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. Twitter is known for its always-changing trending topics.
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